What the backgrounder says

The backgrounder is the best short answer when someone asks, "What is Forever Canadian?"

It describes Forever Canadian as a non-partisan group of citizens who care about Alberta and Canadian unity. The backgrounder says the petition campaign brought thousands of Albertans together around the question of whether Alberta should remain in Canada.

What the campaign did

The backgrounder gives a sense of scale:

• More than 10,000 volunteers signed up.
• Volunteers held 12,000 signing events at 6,900 signing locations.
• The petition gathered nearly half a million signatures.
• The Forever Canadian website received 1.5 million visits.
• The campaign generated 30 million online impressions.
• Forever Canadian appeared more than 300 times in local and national media.
• Albertans donated more than $500,000.

The backgrounder also tells the volunteer story in human terms. It says volunteers gathered signatures in heat and cold at dog parks, festivals, farmers' markets, driveway signing parties, and other local places.

Why the backgrounder says this matters

The backgrounder says the separatist threat is real and urgent. It describes a possible referendum as divisive, costly, and dangerous, and says Forever Canadian wants to answer separatist misinformation before that fight reaches voters.

The exact numbers and political context belong in the backgrounder itself, because that resource is kept as the campaign's current briefing document.

The short version

Forever Canadian's backgrounder is not just a flyer. It is the movement's plain-language story: proud Albertans organized at a large scale, gathered a major petition, and are now working to keep Alberta in a strong Canada.

For the next layer, read Forever Canadian message and strategy.